Businesses may find it very challenging to differentiate themselves from the competition and gain attention in the crowded field of mobile messaging. Because of this, it is now crucial for businesses to have a customized channel of contact with their clients that not only enables them to reach you but also enables you to reach your clients.
So, how can this be accomplished? Naturally, with a certain number!
To put it briefly, a dedicated or virtual number is your own special, one-of-a-kind code that makes you identifiable online, in print, or on the radio. A dedicated number can offer numerous advantages to a business seeking a direct and customized method of communicating with its clientele. It is more than just a neatly balanced string of attractive numbers. In addition, organizations seeking to save time and money can also benefit from the additional flexibility of automating their SMS campaigns with sophisticated capabilities like message triggers and keywords.
Gaining Access to a Dedicated Number
Businesses are utilizing dedicated numbers in a variety of unique ways. Some of the easier advantages are listed in the comments below.
Establishing a brand
Consider it from your brand’s point of view. You probably have a brand name and logo, but what about a recognizable and entirely unique phone number for your company?
You can utilize a consistent sender ID for all messages sent from your messaging account by setting up a dedicated number.
This implies that you can employ user-initiated engagement to expand your mobile database by promoting the number on your website, social media accounts, print materials, and in-store. The secret is consistency!
Promotions & Campaigns
Campaigns and promotions are the biggest advantage of having a dedicated number. As previously stated, your company would greatly benefit from being able to broadcast 2-way marketing campaigns using your dedicated number as a consistent sender ID.
Customers can text directly to your dedicated number in this manner, and you can create campaigns and exclusive offers based on their keyword response.
To enter to win, text “Kelloggs” to 80808
Here, the “kelloggs” keyword can be used to set up keywords and triggers such that a reply message is sent out in response to a response. In addition, the majority of mobile texting services, including our own
Automated
Businesses trying to streamline some of their most basic procedures can also greatly benefit from the automation of simple operations. For instance, you may create dynamic and organic mobile conversations with your clients or employees by setting up and using custom triggers or keywords to automate your SMS procedures.
By setting up your dedicated number to react intelligently to keywords, you can immediately schedule or confirm shift rosters.
Integration of CRM
CRM integration is an additional benefit of the automation process. Link your dedicated number to the ERP or CRM platforms that your company is currently using. When sending from software that supports SMS, just enter your dedicated number as the sender ID, and your application will get the replies to your messages. No bottlenecks caused by manual labor!
Short and Long Codes
In case you were unaware, there are two types of dedicated numbers: long codes and short codes.
Extended codes: 04XX XXX XXX
An alternative to utilizing a typical personal mobile number is to use a lengthy code. Like any other normal mobile number, it lets you send and receive texts with ease.
A long code is ideal if you’re searching for the most economical answer. They may also be referred to as response numbers, virtual numbers, or inbound numbers, depending on where you live.
Long codes have the advantage of being well recognized. Since most customers consider long codes to be regular SMS, they are widely utilized in many different businesses and are therefore quite familiar.
Codes in short: XXX-XXXXXX
Consider short codes as exclusive, high-end numbers. Because short codes are exactly that—short—they are considerably simpler to memorize. A long code is eleven digits long, while a short code is usually three to six digits long.
Short codes are frequently employed in direct response or large-scale advertisements where client quickness and convenience are crucial. For call-to-actions on marketing materials and branded business collateral such as banners, ad-signs, and brochures, they are an excellent method to boost involvement.
However, keep in mind that not all nations permit short codes. For additional information, get in touch with us.
Selecting a Committed Number
You want to give your company a dedicated number, then. Fantastic! What kind of dedicated number, though, will work best for you?
Prior to beginning, you must determine the reason behind your assigned number.
Are you going to send promotional materials? Sales? Notification? Do you have any reminders? Warnings? Can you afford for your sender ID to be a standard length, or does it need to be brief and easy for the general public to understand? I say this because your choice may be influenced by the requirement for two-way SMS capabilities.