What Time Is Ideal For Texting Someone?

Are you unsure of the ideal moment to send an SMS?

Regarding the best times to send messages, this is one of the most common queries we get from our clients. We’re talking about transforming a typical type of promotional content into pieces of valuable real estate that will eventually help you get your message seen by generating high open rates and decent levels of interaction.

Using SMS has the advantage of being one of the few communication channels that genuinely gives your customers control. When and how they want to read it is up to them. Use captivating SMS templates to communicate with your clients in an efficient manner.

A recipient’s decision to open and interact with your message depends on a variety of external factors, which can provide challenges. According to our research, one of the most crucial elements influencing a message’s effectiveness is the time of day.

Because of this, making the most of your message time is an essential element that you must master. You will reap the rewards of SMS if you do it correctly. If you do it incorrectly, you risk losing that consumer permanently and experiencing no engagement or retention.

Alright, when is the ideal moment to send an SMS? We have a straightforward answer. Your message will determine this.

All-around marketing The shape and type of SMS messages might vary. They might be URL links to landing pages or vouchers for deals. You must make sure you are conveying the correct message, regardless of the content.

The crucial part is about to begin. You must treat your consumers with consideration and decency. You will lose out if you send it too early and wake them up or make them feel groggy in the morning (unless you work in the hospitality sector, etc., when a morning message promoting food or coffee might be warmly appreciated). Avoid their personal time after work as well. Some people don’t mind, but we advise being cautious.

We usually advise against sending a general marketing message on the same day! That means attempting to send during the above-selected time windows at odd times. 10:43 am is one of our favorite times. This time period is both early enough to have your message seen and distinctive enough to keep you in the forefront of your clients’ minds while avoiding the deluge of messages from your competitors.

SMS Reminders for Appointments

An hour prior to the appointment time

Reminders for appointments are a little different. Here, even numbers—ideally in increments of 10—are what you want to aim for. We recommend sending your clients an SMS as soon as the appointment time is set so they can mark it on their calendars. Additionally, it is recommended that they be reminded of the time and requirements 24 hours prior to the appointment.

The third alternative, which we recommend, would rely on your industry. Although it can be seen excessive in certain situations, consumers, particularly those with hectic schedules, can benefit greatly from receiving a third message an hour before to their scheduled appointment time.

Promotional SMS for Special Events and Weekend Sales

Thursday

The morning of the event or sale

Okay, so you’re wondering when time to give your consumers your sales offer because you have a major sale this weekend. If you arrive too early, you’ll appear, well, foolish. You won’t get anyone past the doors if it’s too late.

Before a weekend sale, send out your campaign the Thursday before if you want them to remember it. This gives them enough time to arrange a visit to your store and organize their weekend. Regarding certain times, we advise you to only use the above general marketing guidelines and modify them according to your customer’s profile as necessary.

It’s up to you, however we also recommend sending a message the morning of the event. It is possible that you will need to send an early message here, most likely at 8 a.m. The concern is that, as previously stated, you don’t want your sales message to wake up or disrupt a potential customer’s weekend. Their mouths could taste awful as a result of this. We advise you to sweeten the transaction with a unique discount or freebie if you’re doing this.

The early time slot could also be mocked:

“Sorry to wake you Jenna, but we just couldn’t bear the thought of you miss out on a chance to get 20% off on our range of shoes”

Text Messages for Holidays and Upcoming Sales

A month prior to

Two weeks prior to

Three days prior to

The day before

Have you noticed that Christmas decorations are beginning to appear on store shelves in early October? How do you feel? Using SMS to interact with your customers follows the same principle.

Making a plan is essential. If you send out your campaign too soon, it may peak and then wane customer interest in the days leading up to your sale or event. If you arrive too late, your clients may not be ready.

These days, there are entirely new regulations governing holiday sales. Throw off your preconceived notions because most people aren’t sleeping during this time and have different sleep habits.

A month before to the event

You should first send an SMS message around a month prior to your event for best results. This will highlight future plans and provide your consumers with time to organize and communicate.

Two weeks prior to the event

One to two weeks after the event, ideally on a Tuesday, you will send out your second SMS. This is to keep clients interested without coming across as intrusive or encroaching on their personal space. Additionally, it creates excitement, which raises awareness and engagement.

Three days prior to the event

We recommend sending out another SMS three days prior to the commencement of your event. This is a good chance to gently remind people that people tend to forget or get busy during festive seasons.

One day before to your event

The kick-starter is the day prior, so this is where interest should be at its highest and others who aren’t aware of it can still join. Use the morning of the sale or event as a chance to interact with them directly, express your excitement to see them there, and send a personalized greeting with their name and perhaps a unique present (coupon, sales discount).

When Is The Best Time To Text Someone?

Before we wrap up, we would want to remind everyone that different countries have different time zones. Therefore, unless you are aware of the time difference back to front, we advise you to attempt to keep it local when sending. To get the greatest results, do your study before sending.

The most crucial lesson, in the end, is to monitor performance and compare it to your subsequent campaign. You may choose the appropriate metrics for your next SMS campaign by testing various sending timings, which is a great approach to assess the efficacy of your messages.

You are also encouraged to conduct reports and evaluate each campaign’s performance. Finding the ideal moment to send your consumers an SMS can eventually be made easier if you combine all of these factors and have a positive outlook on trial and error.