Customer surveys offer businesses the perfect way to communicate with their customers, measure customer happiness, and gain insightful information in a time when in-person interactions are at an all-time low. This gives business owners and marketers information they can use to improve the whole consumer experience and their product or service.
Even though the majority of companies recognize the value of customer surveys, getting input from customers may be somewhat difficult. SMS is useful in this situation.
What’s SMS for?
Bulk SMS offers a quick, efficient, and cost-effective way to conduct surveys, while over-the-phone or in-person surveys can be expensive and time-consuming. Benefits of using bulk SMS for your next survey include: High response rate: Since the average mobile phone user picks up their phone over 1500 times a week and 98% of text messages are opened, sending SMS online with SMS software is a great way to increase survey responses. It’s also interesting to note that market research experts Ipsos MORI discovered that 95.3% of consumers said they would respond to SMS surveys, which is significantly higher than any other platform.
A faster pace of response:
SMS surveys not only boost the overall number of responses, but they also speed up the response collection process. The average SMS response time is only 90 seconds, and 95% of messages are opened within minutes of being received. However, the average response time for emails is 90 minutes—that is, assuming they receive a response at all. This quick turnaround enables companies to get feedback more quickly and improve customer satisfaction by making the required adjustments to their products or services.
More precise answers:
Customers are more likely to answer questions honestly in SMS surveys than in-person or over the phone, which can lead to more insightful and accurate replies. Because of this, SMS internet services are a very good way to learn what your clients actually think.
Simple setup:
SMS software enables sending surveys quick and easy, and it doesn’t require a lot of creative or substance. This implies that you may launch your next SMS survey in a matter of minutes by utilizing a platform like MXT. Conversely, cold calling and door knocking can be time-consuming and ineffective methods.
Economical:
Bulk SMS is a very economical method of reaching a large database for only a few cents per message, and it requires very little time and resources to prepare and distribute an SMS campaign. Furthermore, an SMS survey’s return on investment is probably going to be far higher than that of its competitors due to higher response rates and more precise data.
How to use SMSGlobal’s MXT platform for conducting customer surveys
There are several methods for conducting SMS surveys. This might be as simple as asking a series of questions in the SMS body or as complex as sending users a link to a landing page. In any case, SMSGlobal’s MXT platform makes it simple and quick to create and send SMS surveys.
Start by deciding the survey questions you want to include. Asking clients to score your service on a scale of 1 to 10 and encouraging them to offer detailed remarks are two examples of this. This can assist you in identifying what is and is not effective for the company.
Log in to your MXT account to start your campaign.
Make your survey message: Craft and personalize your messages with inquiries to get the most out of your clients.
Send and receive: After sending a message, monitor the replies in MXT’s incoming messages area.
Express gratitude to your customers: Since surveys take time, make sure to express your gratitude for their participation. The trigger function on MXT makes it simple to build up an automated response.
Last but not least, make sure to record the comments you get and consider how to enhance your service in light of them. Nothing is more valuable than candid criticism, so heed the suggestions and demonstrate to your clients that you are considering their opinions.