There isn’t just one “best” technique to spread your message in the multi-device environment we live in today. Sadly, we now have to deal with social media, email, applications, SMS, and a host of other platforms that work with a wide range of gadgets, including computers, tablets, smartphones, phablets, and smart glasses. Simply put, one size does not fit all.
Thankfully, it also indicates that there are numerous choices. Naturally, the more options available, the better. However, it might be challenging to use all of these many platforms and gadgets. Everything relies on you and your company. All things considered, though, it’s true that the more methods you try to reach individuals, the better. More significantly, your many endeavors should all work in concert with one another.
I say it for many different reasons. As an illustration, let’s examine email campaigns and the ways in which SMS marketing might be beneficial.
Email and SMS Marketing
It’s a terrific idea to send an email campaign to the datasets you’ve gathered. Email campaigns are unquestionably successful and typically reasonably priced. However, the likelihood is that your endeavor will be a complete failure if email is your exclusive means of communicating.
Not everybody will check their email. A large number of your emails may even wind up in the spam folder of your clients. You will undoubtedly be let down if you genuinely want people to read the content you provided them and all the responsibility for this happening falls on your email.
You might simply send a brief SMS reminding your email base of what’s in their inbox to combat this. It’s not a bad notion, given that 90% of SMS are opened within three minutes of delivery. As an alternative, you could create another point of contact for your clients by incorporating the same information from the email into that SMS. In this manner, the two marketing channels immediately enhance one another.
Social media and SMS marketing
One of the more popular ways that SMS can support other marketing tactics is through email and SMS. However, it certainly doesn’t end there.
The majority of companies are active on two or three distinct social media networks. In a similar vein, the majority of companies nowadays typically have a blog of some kind, either on their website or nearby.
What if you sent a simple “thank you” via SMS to those who liked or shared one of your blog entries? Or what if you sent your clients an SMS pointing them to a contest you’re hosting on Instagram? or an SMS offering a 20% discount coupon for their subsequent purchase if they follow you on Twitter. SMS may be used in a myriad of ways to complement your social media initiatives.
One of the most important things to keep in mind is that all of your marketing initiatives must be consistent, complementary, and cooperative. It doesn’t matter if you use SMS or another method to achieve this goal; what matters is that it is accomplished.