Customers in 2021 expect more from the businesses they do business with. Throughout the client lifecycle, they anticipate receiving confirmations and updates from firms.
SMS is the ideal channel for transactional messages, which are best practices for consumer communication from the sign-up process to purchases and delivery.
Transactional SMS makes timely updates possible, which makes it perfect for customer service tasks like appointment confirmations, delivery and order status updates, and more.
Transactional SMS: What is it?
Any text message that a company sends to a consumer that offers useful details about their goods, services, or procedures is referred to as a transactional SMS. Transactional SMS does not include marketing messages or promotional SMS campaigns.
Most often, transactional text messaging is automated, which lowers the need for human resources while providing better customer service.
What is the process for transactional SMS?
Businesses must use a web SMS platform or incorporate SMS capability into their current software utilizing an API key in order to deliver transactional SMS. While API connection can accomplish more complex solutions and automation, online SMS software, such as MXT, provides a straightforward method of sending SMS communications.
When a user completes a predetermined action, a transactional SMS is sent. A pre-programmed message is then sent to the customer as a result of the activity. Merge fields, in which order numbers or personal information are automatically included by SMS software, are frequently used in the pre-made templates that are sent to clients.
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How are transactional SMS used by businesses?
Throughout the whole client experience, transactional SMS can be used for a variety of purposes:
Welcome messages: You can initiate the SMS communications channel by sending a welcome text to a user who creates an account (online or in-store).
Confirmations of orders: “Did they get my order?” “Did my payment get processed?” These are typical queries that customers have when they buy something. By sending out immediate order confirmations via SMS, you can keep your clients informed.
Updates on shipping: Few things in life compare to the thrill of getting an internet order. By providing frequent SMS shipping updates, you can foster anticipation and ensure a smooth delivery experience.
Appointment confirmations: As soon as a customer schedules an appointment with your company, promptly send out an SMS containing the reservation time and address. SMS confirmations help cut down on expensive no-shows and prevent confusion.
Reminders for reservations: We are all prone to forgetfulness. Send a gentle reminder SMS to your clients to help them remember their reservations. By lowering no-show rates, this straightforward notification will also boost your return on investment.
One-Time Passwords: It’s more important than ever to protect your company and your clients’ information. Give your clients automated one-time passwords (OTPs) by SMS to confirm payments, account sign-ins, and other activities.
Advantages of using SMS to deliver transactional communications
It is quick: Transactional SMS can be delivered in a few seconds, and they are typically read in 90 seconds. Since the information in these text messages is frequently time-sensitive, sending them over an effective and direct method makes sense.
Convenient It goes without saying that we adore our cell phones. In fact, 90% of adults always have their mobile device within easy reach. Transactional SMS simplifies your clients’ lives by providing important notifications on the platform they use the most.
Simplified: SPAM filters have virtually eliminated email as a useful tool for corporate correspondence. Steer clear of these annoying filters and use SMS to contact customers right in their hands. It is evident that SMS is the most effective method for transactional messaging, with open rates as high as 98%.
Low cost: Transactional SMS messages sent in bulk can be sent for as cheap as 5 cents per. The minimal cost of sending your communications will be more than offset by the profits you make from better customer service.
Integration capabilities: With our sophisticated array of APIs and plugins, you may include our web SMS platform into your current CRM or software. Create your own unique transactional SMS triggers by utilizing one of our robust connectors.
Concluding remarks
In 2021, transactional messaging will be essential for a successful business. Send transactional SMS now to enhance your client experience journey.
Create a free SMSGlobal account right now to try transactional SMS and receive 25 complimentary credits. Get in contact with our committed SMS specialists if you need assistance configuring transactional SMS. They are here to help you around-the-clock.