Rule 1: Spelling and grammar are crucial
The era of LOL, BRB, OMG, GTG, #anything, and #canuevnreaddis is upon us.
Therefore, it should come as no surprise that companies frequently make the mistake of employing SMS-speak in their messages when developing SMS marketing campaigns.
To put it another way, they design campaigns that are unintelligible, or worse, awful.
It makes sense that this could occur given that SMS campaigns are only allowed to use 160 characters.
It’s challenging to convey all the necessary information in such a little amount of space. I understand. I do. It’s acceptable to substitute text for txt. Leave the YOLOing for Justin Bieber, folks. Additionally, try your best to speak in terms your 87-year-old grandmother may comprehend.
Remember, you represent a business. That you’re communicating with someone via SMS doesn’t change this point.
Which brings me to my next rule…
Rule 2: Write brief, concise, and understandable messages
Generally, your SMS campaign doesn’t need to contain a lot of text. Instead of sending an email with plenty of images, you’re sending an SMS message.
Actually, utilizing a lot of text is probably a good indication that you need to revise the substance of your SMS. A dissertation on Shakespearian nuance is not what you’re writing. To reiterate, you are sending a text message.
Information that prompts consumers to take action is a feature of the most successful marketing. The best verb phrases are strong, brief, and active ones, such as “click here,” “reply to,” “call this number,” etc.
You want your clients to take action. Give them a task to complete. Additionally, follow your instructions.
Rule 3: Give them something of value.
While you’re at it, consider this additional point: if you’re going to provide your clients with an activity, make it worthwhile for them to complete.
Modern individuals who live in a world of white noise consumerism are the ones you are dealing with. Otherwise, you risk alienating your customers by failing to provide them with a compelling incentive to take action.
You are allowing yourself access to your clients’ private mobile environment when you text them. Be a considerate visitor and make your stay worthwhile.
The most successful campaigns prioritize their target audience. Not on a phony, surface-level level, but in a genuine, palpable sense.
Why would your customers care so much if you were holding a weekly 20% off deal in your store? However, it’s a another matter entirely if you plan to give them a $30 voucher for their subsequent purchase.
Always keep in mind that your clients are the most important thing, especially when you’re creating an SMS campaign. Make them pleased. Everyone benefits in this way.