A productive workplace is one that is automated.
Because of this, progressive companies are automating every step of their workflow. One of the fastest-growing channels for providing this service is SMS, which maximizes business efficiency by using keywords and triggers.
SMS keywords give you a quick and individualized approach to communicate with your clients. Your marketing, CRM, lead generating, and sales tools may all be integrated with SMS, bringing up a whole new realm of optimization.
What are SMS triggers and keywords?
By sending a text message with a custom word to a mobile number, users can activate designated functions. SMS triggers are most frequently used with two-way SMS messaging to create more meaningful and interactive communication with customers. Keywords can be as simple as a single letter, “Y,” to indicate “yes,” or a short phrase, like “send me alerts.” Keywords can trigger auto-responses to provide higher levels of customer service while saving you time and money.
How do triggers for SMS operate?
Managing your keywords and reply rules for SMS triggers necessitates the usage of an API integration or web SMS platform.
Setting up your automated SMS process is quick and simple with online SMS software like SMSGlobal’s MXT platform. Just enter the keyword or phrase you want, set up an auto-reply, and see the magic unfold!
API connectivity provides more sophisticated SMS automation for both developers and tech experts. SMS keywords can be linked to various internal and external procedures as well as current CRM software.
What are some uses for keywords?
Enrollments
The ideal feature for managing SMS communication subscriptions is keywords and triggers. Provide a range of response choices to divide up your clientele and provide more insightful and pertinent content.
Surveys of customers
Email surveys are tedious. Phone feedback is too lengthy. Outdated hard copy format. SMS surveys are the answer. Keywords and triggers have made it quick, simple, and now automatic.
Use a two-way SMS survey now to get immediate feedback on your service.
SMS contests
For more than ten years, text-to-win contests have dominated the market. You may organize a successful text message competition and expand your subscriber base with the use of SMS triggers.
Just establish a specific number, promote it along with the necessary keyword to enter, and observe the influx of entries!
Reservations and confirmations
For the hospitality and service sectors, missed reservations and appointments significantly reduce return on investment. With a 98% open rate, SMS is the ideal tool to make sure your company isn’t squandering time or money.
Attendance rates can be significantly increased by creating a straightforward automated SMS that asks recipients to “reply YES to confirm your booking.”
Special offers
Provide customers with exclusive deals by promoting a keyword that generates an SMS voucher. Customers will receive their SMS discount code instantaneously using auto-replies, which have a 1000% greater redemption rate than print coupons, according to sources.
To start a loyalty program, you can divide these clients into a contact group using SMSGlobal’s MXT platform.
Opt-outs
Adhering to anti-SPAM laws and regulations is essential while conducting a promotional SMS campaign. Make sure that every SMS marketing communication has an opt-out option, asking recipients to reply “stop” to do so.
In MXT, opted-out contacts can be automatically deleted with a single button click.
Advanced keyword trigger functions
Integration of CRM
The possibilities of integrating SMS keywords and triggers with your current software are virtually limitless. Use our comprehensive array of API documentation to integrate automated SMS triggers with your CRM right now.
The following are some of the most effective applications for SMS keyword integration:
Creating leads
It takes a lot of time to generate and respond to
leads. A sale or a long-term customer may be lost if a lead is not contacted within ten minutes as opposed to an hour. If a potential lead is interested in your product or service, encourage them to message your dedicated number. A member of your sales team will then be assigned the lead in a matter of seconds thanks to keyword and trigger integration.
Segmenting leads
A lead segmentation approach is used by every successful sales department worldwide. You may better understand a lead’s potential spending based on engagement levels by using automated keywords. The lead can be automatically assigned to the right salesperson after this info is filtered into your current CRM.
Support questions
An effective method for managing your customer service system is to use SMS triggers. Users can instantly create a ticket and be assigned to the appropriate support staff by texting in their area of trouble, such as “delivery” or “web.”
Using SMS to control smart gadgets
As IT companies continue to introduce new smart devices, the number of smart homes has increased dramatically in recent years. Our houses are now smarter than ever thanks to WiFi cameras, smart screens, voice assistants, smart lighting, and more.
Everyone is aware that voice control or smartphone apps can be used to operate a smart house. However, did you know that you can use SMS to control your devices?
You only need to create an If This Then That (IFTTT) account after registering with MXT. You can use other apps to connect all of your smart gadgets with IFTTT. You can create rules to control your lights, speakers, and cameras, just like you can with SMS triggers.
You can operate your smart home from anywhere in the globe by setting up your IFTTT rules to trigger your devices via a URL, then assigning incoming messages to be routed to the appropriate URL in MXT!
Alerts for emergencies
The quickest and most straightforward communication mechanism is necessary in emergency situations. Using SMS triggers, your office’s duty manager or fire warden can notify every employee of an emergency.
Use a term like “evac” to send a pre-saved message to every employee alerting them to the evacuation and giving them directions to the assembly area.
How to configure SMSGlobal’s keywords and triggers
Simply follow these easy steps to begin using SMSGlobal’s keyword and trigger functions in your automated SMS workflow:
- Create an account on MXT and buy a virtual number.
- Click the Keywords Icon under Actions after selecting Virtual Number.
3. Press Get Started
4. Enter your Keyword and Automatic Response, choose your Contacts, click Add Keywords and let our automated SMS function take care of the rest!
For more advanced SMS keyword and trigger functions contact our tech team today.