SMS Sender ID: An Essential Component of Your Brand

Have you thought about tagging your bulk SMS messages with your company name before you ‘Send’ your expertly planned SMS campaign? ‘No’ is your response. Continue reading.

The value of possessing a Sender ID

The function that lets you add your brand or business name to an SMS is called a Sender ID. This ID is the name or number that appears to the recipient of the SMS message as the sender.

You can use a custom Sender ID or a shared number when sending a one-way SMS. Although they appear to be a dedicated long code, shared numbers are not specific to your company. Conversely, a personalized Sender ID is simply that—tailored to your company name and branding.

You can use a custom Sender ID or a shared number when sending one-way SMS. A personalized Sender ID is exclusive to your company name and logo, but shared numbers are not.

Customize the branding of your SMS.

You want your customers to know who you are, don’t you? Selecting a Sender ID is crucial for your company. Why? Because SMS is essential for any organization. Because it matters how you approach the market. Since a personalized SMS increases brand recall and recognition more than a generic unknown number, your company’s brand equity and brand loyalty are also crucial.

Like when a stranger sends you a social networking request, you are less likely to click on a number you don’t recognize than one that is associated with a business you trust. The more trust and brand equity you have, the more you may use effective promotional SMS to maximize your SMS open rates.Here are some frequently asked questions to get you started with a Sender ID to send bulk SMS campaigns.

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Is it possible for a Sender ID to contain both letters and numbers?

Yes, both numbers and alphabetical letters can be sent using an alphanumeric Sender ID. Eleven characters is the upper limit. For your SMS marketing campaigns, you can select a combination of letters (A-Z) and digits (0-9). Along with capital and lowercase characters, spaces are also supported in your Sender ID.

How do I create a Sender ID account?

Sender ID registration is an easy process. The best thing is that we take care of it for you, allowing you to unwind. You can register one for your business right now by giving our Customer Success team a call.

Note: While some nations do not impose such restrictions, others do require Sender IDs to be registered with the mobile network operator or operators before they can be used in SMS campaigns.

What is the price of a Sender ID?

Countries vary in how much a Sender ID costs. In many nations, you must either prepaid for a year or pay a monthly cost. In contrast, the Sender ID in others is dynamic, so you can use it right away.

Is it possible for recipients to reply to a Sender ID?

Your recipient cannot respond to the SMS message because a Sender ID only allows one-way communication. Nonetheless, receivers can get in touch with you using your phone number or any other contact details you include in your message. With SMS marketing software like the SMSGlobal MXT platform, you can connect with consumers.

Which types of companies make use of unique word Sender IDs?

For any business, custom word sender IDs are a common option. Airlines, insurance companies, banks, healthcare facilities, real estate, and other financial entities are a few examples. Because they don’t need a response, transactional SMS messages are a common application for bespoke word Sender IDs. For instance, a consumer may receive a flight booking confirmation from an airline like Qatar Airways. Because the SMS contains a branded Sender ID that is exclusive to Qatar Airways, the recipient is more likely to believe that the sender and content are authentic, and they are not required to respond to the message.

Does each country I intend to send SMS text messages to require me to register a Sender ID?

‘Yes’ will probably be the response. You’ll most likely need to register the Sender ID for a specific country because mobile network operators in each of those countries have their own rules and regulations.

Enhance your CX by using a distinctive branded ID.

Are you interested in implementing a distinctive customized Sender ID to significantly enhance your marketing, customer service, and general brand recall and recognition? Remain focused on your clients.

To create a custom branded Sender ID for your company, get in touch with our Customer Success team right now.

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