The words “marketing” and “advertising” alone have the power to transform small business owners into scared, gyrating pools of perspiration. And for a variety of reasons.
One—and most likely the most important—reason is that marketing and advertising campaigns may be very costly. Furthermore, they typically don’t provide any kind of assurance of success. Therefore, small business owners with tight budgets simply cannot afford to toss large sums of money around and hope for the best. This kind of trial and error might have disastrous results.
Even more frightening is the possibility of harming your company’s reputation if you lack the funds to engage marketing experts. Bad branding can essentially destroy a small business because social media plays such a significant role in most marketing initiatives, many of which are conducted outside the company’s control.
How SMS is Helping Small Businesses Succeed
Thankfully, SMS provides a simple and efficient means of connecting with target consumers for those without large marketing expenditures or sophisticated staff. And without the entire danger. Businesses seeking to gain a competitive advantage can profit from SMS, regardless of their size.
SMS Is Effective
Emails frequently go up in spam folders or, worse, are viewed and disregarded, and cold phoning is obtrusive. SMS has a 95% open rate, making it a very powerful tool for making sure your clients are paying attention. Additionally, SMS is a very focused marketing tool that allows you to customize your messages for various audiences. It has never been true that one size fits all.
More over 75% of all mobile phones worldwide—that’s billions!—have SMS enabled, which is the main reason SMS works. There isn’t much more to explain on that subject, in my opinion.
Around the World
Even for tiny enterprises, it’s sometimes critical to establish a direct and speedy connection with your global audience. Fortunately, SMS is not restricted to the nation in which your company conducts business. You may plan messages to arrive in your audience’s inbox at the ideal moment and send SMS anywhere in the world.
Inexpensive and Direct
SMS is also quite affordable when compared to practically every other marketing strategy, particularly if you’re attempting to reach a global audience.
SMS directs your viewers to the best content by allowing you to include hyperlinks in your message. It makes no difference if it’s your website, social media profiles, or a fun and educational YouTube video that nobody has watched. People will be drawn in and then guided in the correct way by brief, concise, and straightforward sentences that contain a hyperlink.
Speak with (and Pay Attention to) Your Client
SMS is also very effective on its own. It’s the ideal method to let your clients know about forthcoming occasions, special offers, or ongoing bargains. But figuring out what more an SMS can say won’t require much of your imagination. It can be used to remind clients of their appointments or as a way to verify payments and receipts; it may even contain a link to a digital ticket that can be scanned.
But more significantly, SMS enables two-way communication between you and your clients. In addition to providing opportunities for a variety of conversations and information sharing, this will make it simple for you to keep tabs on and track the precise ways in which your clients are engaging with your company.
That’s it.
Are you curious in how SMS is helping small businesses succeed? Why not phone our helpful Customer Care staff and ask them to go over some of the creative ways that SMS may be integrated into and used to your company’s advantage?