To see how beneficial SMS marketing may be for your company, we’ve examined a few case studies and reports.
Sending messages to a large number of contacts at once to notify them of impending events, share recent news, advertise sales and discounts, and even administer surveys is made possible via SMS marketing. Because of its adaptability, you can determine what your customers want and then send them what they desire.
Choosing to participate in an SMS campaign is only the first step in the developing business-customer connection. It’s how people express interest in your thoughts and desire to stay informed so they don’t miss anything.
A Tale of Achievement
With the help of a successful SMS campaign, Pizza Hut UK made sure that people were always aware of what was happening nearby. Customers would receive promotions from the restaurant when they were within half a mile of a Pizza Hut location. In comparison to other marketing channels, the campaign’s 15-month duration resulted in a 142% increase in sales efficiency.
Customers themselves are aware of their renewed purchasing patterns, and SMS marketing has been shown to increase business sales.
A 2013 study by Millward Brown Digital, which surveyed over 1,500 customers across eight countries, found that 59% of participants preferred SMS and push campaigns to other mobile marketing strategies like email, banner or standard display ads, and video advertising. Compared to 57% in 2011 and 47% in 2013, 63% of respondents said they had consented to receive SMS communications from businesses in 2013.
According to the report, consumers intend to use their mobile phones more frequently than they do now. According to their findings, respondents were more inclined to take initiative after reading an SMS or push message; 22% of them took advantage of the offer; 14% sent the message to their friends and family; and 13% made a purchase. In the past 12 months, over 54% of people have successfully made a transaction using their mobile device.
What’s Going On?
When asked which kind of media they were most likely to interact with, 81% selected TV ads, 76% selected coupon-offering SMS, and 73% concluded that email marketing worked best. It goes without saying that SMS marketing is less expensive than TV ads.
Examining a few more focused case studies makes it evident how effective SMS marketing is in boosting sales, particularly in the case of Seattle Sun Tan. The 35-location tanning business in Washington launched a well-liked SMS campaign using a short number. In their initial letter, they promoted sales of more expensive beauty packages by offering a “$20 off your next purchase.”
Customers were pushed to use their vouchers fast due to expiration dates, therefore they advertised the campaign launch using their existing email database, which included over 80,000 customers.
4.750 clients were added to the company’s mobile database in the first month of the SMS campaign. During this period, their sales skyrocketed, generating $196k in additional revenue, with 57% of receivers redeeming the text message offer. It’s interesting to note that customers who took advantage of the deal ended up spending 500% more than those who did not.
SMS marketing is obviously becoming more popular. Attention, prospective campaigners. Through efficient advertising and relationship building, SMS may help you achieve your goals in a plethora of ways. The statistics are self-evident.