SMS marketing is a very interesting instrument because of its unmatched open rates, remarkable conversion rates, and great impact! There are a few things to think about before you start your campaign idea. How can one 160-character text message include all the information you wish to present? How do you organize your messaging to get new users to interact with it and make a purchase?
This brief tutorial will help you combine all of your fantastic ideas into a single, flawless SMS! Let’s look at this more.
Let’s use Pizza Pros, a local pizza company, as an example. After a laborious but successful process, we were able to create a database of 500 cellphone numbers. It’s time to use the wealth of consumer mobile numbers that our company now possesses to generate some revenue. What is one of the best methods for accomplishing this? By SMS, of course.
I’ll start by giving you an example of how a fantastic SMS template for a discount offer may appear before going into detail about why this SMS will be read, opened, and—most importantly—why it will result in more sales for Pizza Pros.
Let’s begin.
Company Name
In order to let your clients know who you are, you should always include your company name in SMS messages. Furthermore, there won’t be any space for unneeded friction with this move. In the aforementioned example, I decide to use Pizza Pros as my sender ID. You may also place it at the beginning of your message, but unless you are using a dedicated number, I would advise against putting it too low.
Name of Customer
Make your message unique so that your clients believe they are the only ones receiving it. Since we are a neighborhood pizza restaurant and are often informal, I decided to call my customers by their first names. Depending on your relationship with the receiver and the nature of your business, you may decide to use “Dear Mr./Ms.” when addressing them.
The Deal
Without a doubt, this will be the most crucial aspect of your message. Therefore, be sure to make it matter and provide something that is both valuable from the perspective of the client and completely aligned with your business goals. Although it may seem apparent, make sure to make the offer stand out from the rest of the message by stating it succinctly and clearly, and if necessary, using all caps.
The qualifier
The next step after making them an incredible offer is to include the fine print or qualifier. As with the last step, make sure the offer is acceptable and specify exactly what the consumer must do to be eligible. The only response you will eventually receive is a “STOP” message if you allow the customer to feel deceived.
Provide Guidance
The next step after making your consumers an offer they can’t turn down is to explain to them exactly how to take advantage of it. Please be free to include a coupon code or a website link, but I prefer that they show the cashier the SMS in order to redeem the deal. If you are adding a link, make sure the linked page is optimized for mobile devices.
Additionally, bear in mind that you will need to send your message from a dedicated (usually preferred) or shared pool number if your offer is to reply back to the cellphone number.
Date of Expiration
Great deals don’t last forever, so be sure to include an expiration date with your offer to instill a feeling of urgency in your customers and encourage them to visit your store as soon as possible to take advantage of the deal. To emphasize that urgency, you can decide to write the expiration date in all caps.
Choose Not to Participate
An opt-out clause is the last step in the procedure. Every message should give the recipient the option to unsubscribe from your messaging service, regardless of the type of content. Clearly defining this in your messaging is crucial because failing to do so could result in legal repercussions.
That’s it! You now possess the knowledge necessary to successfully execute your first SMS campaign and bring in some revenue for your company. However, please make sure you know the ideal moment to send an SMS before you press the send button. We’ve got you covered, so don’t be confused!Take a look at our article on the Best Time to Send an SMS and plan when to send it. Click the button below to get in touch with us if you need any help setting up your SMS campaign; we’ll be pleased to assist you.