More than 40 SMS messages are sent or received daily by more than 95% of smartphone owners. This degree of involvement is extraordinary. We are aware that text messaging, or SMS, is nothing new. However, it is essential to incorporate into your marketing plan in order to boost SMS marketing and sales tactics. To boost engagement, conversion rates, sales, and revenue for your company, SMS marketing is essential.
Here are a few strategies for using SMS marketing to boost sales for your company.
Use Exclusive SMS Offers to Add Value
It is insufficient to send your audiences bulk SMS messages online and hope they would become customers. Your SMS marketing messages must be valuable to the recipients if you want to see results. For both new and existing clients to respond and convert, you must make valuable, one-of-a-kind, and exclusive offerings.
Make discounts or offers for SMS receivers, for instance. Offers that correspond with the purchase habits of your clients can also be sent. This could be a free gift or bonus for a linked product.
Examples of unique deals via SMS include:
Save 10% on all X purchases when you enter the code “SMS” at the register.
Enroll with us now to get 20% off your book orders.
If you schedule a free consultation with us, you will receive a bonus weekend trip.
Show this text message to receive 40% off your $100 purchase.
Click Here to get your free 7 day trial
Make Time-Limited SMS Marketing Campaigns
One of the best methods for accelerating customer action is SMS marketing. Utilize SMS to assist clients in acting quickly within a constrained time frame. Incorporate your email marketing with time-sensitive mobile marketing initiatives to increase open rates.
86.1% of recipients open SMS messages within 30 minutes of receiving them, according to Swift Digital. Actually, 92% of consumers prefer to use coupons at least once a year.
Use a reliable text SMS solution for your marketing efforts to boost sales, and give each SMS promotion a time limit. Utilize important events, public holidays, school breaks, and awareness days to quickly develop SMS marketing.
Making your SMS marketing messages stand out is also crucial. Send SMS online successfully by crafting succinct messages that are beneficial to the recipient. To improve your chances of receiving a response, make your SMS more urgent. Additionally, to prevent overcrowding the inboxes of the recipients, make them brief and to the point.
Here is an illustration of a promotional SMS with a time limit:
Hello Jane We appreciate you scheduling your inspection for today. Would you be able to check out the property on Wednesday? To confirm and receive a complimentary bottle of Penfolds wine, reply “YES.”
Get Input via SMS
You may enhance your goods and services to better serve your target markets by gathering consumer feedback. It will help your SMS marketing campaigns to know what your clients appreciate, dislike, or would like to see enhanced. In this manner, your digital marketer or marketing manager can enhance your SMS marketing tactics and offers to boost sales and revenue.
Using SMS to cross-sell or upsell
A five percent improvement in client retention can boost firm profitability by 25 to 95 percent, according to Bain & Company. Additionally, acquiring new clients is five to twenty-five times more costly than keeping current ones.
Gaining new clients is crucial to the development of your brand and its reputation. To increase the Customer Life-Time Value (CLTV), now is the ideal moment to upsell, cross-sell, or upsell your pertinent goods or services. A marketing metric called CLTV is used to monitor your customers’ experiences, as well as how they view and contribute to your business overall. You will have more brand equity, brand trust, and overall company reputation the more you can use SMS to upsell and cross-sell.
Obtain Reviews and Testimonials through SMS Marketing
You may increase brand loyalty and increase sales and revenue by encouraging your consumers to leave favorable reviews and feedback. According to Conversion Sciences research, at least 80% of customers claim that favorable evaluations persuade them to purchase a good or service. Request reviews from your consumers via SMS texting. Then, as a marketing strategy, post these endorsements on social media.
You could send the following mass SMS messages to promote reviews and testimonials:
Hello [name], Was your appointment enjoyable? Do you wish more people were aware of us? Kindly visit [insert link] and share your satisfying experience with us with everyone.
Marketing Initiatives for Text Messaging
Needless to say, SMS is a clever, flexible tool for keeping customers. It can be applied to a variety of business scenarios, such as improving client satisfaction and sales.
Increase your sales by implementing the aforementioned SMS marketing techniques.
Regardless of the stage at which your clients are at, you can customize your SMS marketing plan to target them and increase their brand equity and confidence. The CLTV and sales growth for your company are positively correlated with brand equity.
To find out how we can offer SMS services for your company, get in touch with our Customer Success team.
Choose the best gateway for bulk SMS.
Contact our helpful Customer Success team, who are on hand around-the-clock to assist you with any inquiries you may have, for more pointers and recommendations on delivering SMS marketing campaigns.
