Do you want your Shopify store to generate more sales? For many online companies, abandoned cart rates are a major issue because they can reduce revenues. When consumers add products to their online shopping carts and then depart without making any purchases, this is known as an abandoned cart.
Businesses suffer when clients abandon shopping carts because they frequently end up going elsewhere instead of purchasing the item they came for. Would you like to get those consumers who left their carts back? The secret is SMS marketing!
Reminders for abandoned carts are essential for every company with an online store. eCommerce businesses lose $18 billion in sales income annually as a result of abandoned carts. This blog post will go over how using an SMS marketing plan may help you increase your company’s income and recover orders that were left in abandoned carts.
Shopify: What is it?
An eCommerce platform called Shopify combines all the resources you require to manage your online company. It’s perfect for web designers, marketers, and business owners who want an easy way to create their own online store without having to worry about complicated coding or backend operations.
Numerous third-party apps and services that are intended to simplify your life and enhance the Shopify platform are integrated with Shopify. This enables you to automate and streamline a number of business processes, which will significantly improve time management, boost sales, and boost profitability.
SMSGlobal’s Zapier integration is one such Shopify solution that uses automated abandoned cart reminders to improve client retention. With an estimated 70% of all shopping carts being abandoned before being completed, cart abandonment is a prevalent issue for online merchants. This common problem can be resolved with the aid of SMSGlobal’s Shopify software for abandoned cart SMS.
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Recovery of abandoned carts: An issue with online shopping
The 12th most frequent reason why customers don’t make a purchase from you, according to Shopify, is abandoned shopping carts. Your sales and profitability may therefore be significantly impacted by cart abandonment.
It makes sense to investigate strategies for recovering more abandoned carts and re-integrating them into the sales funnel because cart abandonment will affect your company’s earnings. One strategy for encouraging customers to return to finish their purchases after they have left is SMS marketing.
Email vs. SMS reminders for abandoned carts
For online shops, cart abandonment is a frequent issue. Despite perusing your store, many customers never reach the checkout page and never finish their transaction.
Because abandoned cart emails enable you to re-market content that is properly targeted, they can be an efficient way to recover abandoned shopping carts. However, the open rate of text messages is 98%, while the open rate of email is only 22%. This implies that your cart abandonment alerts might not be seen.
Rather, SMS is a great way to increase abandoned cart rates because of its remarkable open rate. Use SMSGlobal to send text message reminders in order to effectively recover purchases on your Shopify account.
Similar to email marketing, your text message reminders need to be succinct, interesting, and include a call to action that makes sense for customers to follow in order to finish the checkout process.
SMSGlobal Shopify integration; basic SMS messages for abandoned carts
For recently abandoned shopping carts that send an SMS reminder over the SMSGlobal gateway, integrate SMSGlobal’s Shopify SMS integration. For optimal effect, the SMS reminders for abandoned carts are delivered straight to the customer’s mobile device. Set up automated reminders and encourage your customers to finish their purchases by using our Shopify Zapier connector template.
Reminder texts to send as part of your abandoned cart recovery plan
Automation of SMS marketing
The simplest approach to boost your abandoned cart strategy is through SMS automation. Make templates for personalized text messages that are automatically sent anytime a customer leaves their cart empty. From there, you can easily recover lost sales and set and forget your abandoned cart SMS. With SMS abandoned cart automation, you can effectively influence cart abandoners and save time.
Coupons for discounts
Give clients a coupon code so they may finish their transaction. To increase conversion rates, send text messages that offer a reward for customers to finish their orders. Using a special discount coupon is a terrific method to motivate customers to finish the checkout process as soon as possible.
Alerts about order status
Use an immediate abandoned cart SMS to notify customers of the status of their order and direct them back to the checkout. Sometimes all customers need to finish the checkout process is a simple text message reminding them that their order is waiting.
A stronger feeling of urgency
Reminders about abandoned carts are constantly sent to customers. Yours must be distinctive. Use phrases like “buy now before it sells out” and “we’ll only save your cart for a few more hours!” to instill a sense of urgency in your marketing communications. A sense of urgency and FOMO are evoked by these statements.
Lower shipping expenses
Reduce shipping costs and improve the customer experience while impacting cart recovery. For instance, as a tiny token of appreciation and goodwill from your company, send an SMS reminder to customers who have abandoned their carts offering free or discounted delivery. Even though it might not seem like much, it could be enough to win over clients.