With 3 million spectators and 3 billion viewers worldwide, the 2018 FIFA World Cup in Russia is quickly approaching!
Every four years, the World Cup presents a fantastic marketing opportunity for companies both domestically and internationally. Many industries profit from the global phenomena, including airlines, ticketing agencies, hotels, restaurants, bars, and stores.
Goals won’t be scored on their own, therefore it’s time to consider how your company can take advantage of this marketing opportunity when the World Cup begins in two weeks!
Businesses may communicate with customers in a novel and efficient way using SMS solutions. How, therefore, might SMS software propel your company to success during the World Cup?
Ticketing businesses
The days of losing your printed ticket are over. SMS tickets provide ticketing firms with an efficient and affordable way to provide customers with admission to events. Since 91% of users now always have their smartphone close at hand, SMS tickets are the most convenient choice for World Cup participants.
Accommodations
For hotels, accommodating the 600,000+ tourists that attend a World Cup can be a challenging and stressful period. By sending a kind message 24 hours before to guests’ arrival, SMS reminders are an excellent method to lower no-show rates and ease hotels’ concerns. Guest experience and attendance will be enhanced by sending out information via SMS, such as check-in times, nearby restaurants, or transportation alternatives.
This World Cup, SMS software can boost hotel productivity by providing SMS customer service and check-out. Use a basic SMS check-out system for guests to avoid long lines at the concierge desk. Wait times for customers will be shortened, and you’ll be able to make better use of your human resources. By providing two-way SMS to maximize valet reservations, concierge requests, and room service, hotels can also raise customer satisfaction.
Airline companies
The World Cup is set to draw fans from more than 180 nations to Russia in June of this year. Use SMS to inform your clients of boarding times, delays, and weather conditions. To let your customers know who is sending the message, think about employing a dedicated number. Your own distinctive and recognizable code that clients can receive and respond to is called a dedicated number.
Restaurants and bars
With nations all around the world humming during this time of year, businesses outside of Russia can profit from the World Cup as well. You can increase foot traffic in your pub or restaurant by sending out marketing materials via SMS if you’re broadcasting World Cup matches live. Games can be played at any time of day due to the time difference. Use SMS marketing messages like “open late” or “all games live” to run promotions that draw customers to your pub at all hours.
Retailers
With an increase in sales of shirts, balls, and equipment, sporting goods stores also profit from the World Cup craze. The best way to run promotional offers for these products is through bulk SMS marketing. Your company may thank VIP clients and boost conversion rates by sending them exclusive SMS coupons. By informing clients of a flash sale via SMS, you may swiftly get rid of any remaining inventory.
Betting firms
The World Cup is a popular period for bettors, as is the case with many major athletic tournaments. It’s a fantastic chance for bookmakers to launch an SMS campaign with World Cup promotions. Web SMS software or API integration to work with your current CRM might be used for this. Betting companies might reach out to members who haven’t been active recently, give their most devoted clients exclusive offers, or attract new clients.