Imagine having everything you require on a single, accessible, adaptable platform that was customized to meet your needs. Order tracking, coordinated contact lists, automated trigger replies, bulk business SMS, and advanced reporting are all available in one location.
You may use a single system to meet all of your company needs by integrating APIs into your current platform. You can expand your workflow and communication procedures by integrating an SMS API, regardless of whether you use a CRM, CMS, ERP, or any multifaceted platform.
What is an API?
APIs, which stand for Application Programming Interface, are software middlemen that facilitate communication and interaction between databases, libraries, applications, and systems. To put it another way, it serves as a conduit or messenger, sending requests from one form to another.
API examples
In order to evaluate prices, services, or products and provide the consumer with options, comparison websites communicate with APIs from various companies.
incorporated plug-ins and add-ons to an already-existing platform, like including a Google Maps snippet on a company’s contact page.
Increase the usability of CRMs by offering a variety of API interfaces that let users customize internal procedures. For example, integrating SMS functionality into an eCommerce platform might help to improve communication.
Why make use of APIs?
APIs are regarded as simple building blocks that let programmers expand databases, libraries, programs, and systems with certain functionalities. The easiest, quickest, and most dependable approach to connect these systems is to integrate strong APIs, so why not use pre-existing components to improve your current platform?
Which kinds of APIs are there?
Public APIs, often known as open APIs, are freely accessible to the general public.
Partner APIs are APIs that are not publicly accessible and require particular privileges or licenses to use.
Only internal systems have access to internal APIs, often known as private APIs. Internal APIs are frequently used by businesses to enhance their backend products and services.
In essence, composite APIs combine various data and service APIs. Composite APIs are used to increase performance and speed up execution processes. They are a series of tasks that run synchronously as a result of execution rather than at the request of a job.
APIs for web services
HTTP
By connecting hypertext pages across the World Wide Web, the HyperText Transfer Protocol is a standard protocol for file transfers. Any API that uses HTTP as its transfer protocol is known as an HTTP API. For instance, as long as SOAP uses HTTP for transport, it qualifies as an HTTP API.
SMPP
For sending SMS to network providers, Short Message Peer-to-Peer is regarded as the industry standard protocol. In general, SMPP is used by the telecom sector to facilitate SMS exchanges between External Short Messaging Entities (ESME) and Short Message Service Centers (SMSC).
SMPP is a level-7 TCP/IP protocol that enables synchronous and asynchronous data transmission and the quick delivery of SMS messages using the most popular versions, v3.3 and v3.4.
REST
A more contemporary software architectural approach that supports a greater number of data formats is called representational state transfer. REST is used by 70% of public APIs because it provides better performance and faster load times, while also making it easier for developers to utilize.
The HTTP protocol is currently used as the foundation for REST APIs, and there are several servers and client libraries available for HTTP.
SOAP
Until recently, API developers preferred Simple Object Access Protocol. Many large tech organizations still use it to support legacy systems that might only work with SOAP APIs. Higher security and ACID (Atomicity, Consistency, Isolation, Durability) compliance are implemented into SOAP as a separate protocol.
Email-to-SMS
Customized to the email platform or CRM being used, the Email-To-SMS gateway is an API that attaches to current software and procedures. In essence, the system is configured to send an SMS (email message) to the designated recipient’s mobile device.
API for SMS
Your ability to communicate is improved by integrating SMS into your current system. Successful business operations depend on effective communication, regardless of the industry. With SMS, your communications won’t end up in “Spam” folders.
With capabilities like these, integrating SMS improves customer experience and expedites workflow.
Keywords and triggers for bulk SMS
Coordination of a scheduled SMS contact list
Automated reactions
Reports on email-to-SMS delivery status
The technological experts at SMSGlobal offer both custom-built and off-the-shelf APIs that easily interface with current systems. Our in-house developed APIs provide a high-throughput, dependable, and secure solution for any enterprise messaging requirements.