Many clients get their first impression of your company from a Google search. Having a comprehensive Google Business profile with critical company details, images, and reviews is more crucial now than ever.
When you’re first starting out, it can be difficult to get real reviews on your Google page. Sending your clients SMS text messages after they’ve completed a purchase to encourage them to leave a review is one approach to accomplish this.
What makes Google Reviews so crucial?
When searching for a new product, service, or experience to buy in today’s digital environment, the majority of consumers use the internet. Given that local searches now account for 46% of Google searches, this is especially true for local businesses. Google reviews are a major component of having a strong internet presence, which is crucial if you want to draw in new clients.
When someone searches for your company, they’ll probably see your Google My Business page first. The more detailed this page is, the more polished your company appears. Since Google’s current algorithm takes reviews and business information into account when determining your results, having a Google My Business profile can even aid with SEO.
Authenticity is also important to consumers when choosing where to spend their money. To decide what to buy next, they want to know what other customers have thought of a product or service. In this way, a favorable Google Review can effectively act as a complimentary marketing tool for your company.
How to Encourage Google Reviews Through Text Messages
The fact that you cannot compel clients to submit reviews is one of the most difficult aspects of developing your Google profile. To truly connect with potential clients, it is crucial that the reviews on your page are genuine.
Customers can be persuaded to write a review after using your product or service, but you cannot make them do so. Text messaging is a simple technique to expedite this procedure.
Since many POS systems and e-commerce solutions now have functionality made especially for this purpose, gathering consumer phone numbers during a transaction has gotten easier in recent years. Getting the phone numbers of your consumers is also a good idea if you have a loyalty program.
Your mass text messaging campaign can now be configured to send clients an SMS soon after they have made a purchase from you. Because people are still remembering the experience, now is a wonderful opportunity to ask them to write a review. Customers will find it easier to write a thorough review the sooner they post their purchase, and thorough evaluations are quite beneficial for increasing your internet visibility.
You can also include a link to your business’s Google review page in text messages. Some clients might want to write you a review, but they might not know how to do it, particularly if they are not tech-savvy.
simpler for your clients.
The last advantage of texting a review request is that it relieves your staff of the need to request reviews in person. In-person requests for reviews from clients might be uncomfortable and interfere with the sale’s organic progression. Customers can be encouraged to assess their experiences in a far less invasive way by sending a text message.
Providing Rewards for Customer Reviews
Using appropriate terminology in your text message will increase the likelihood that a customer will leave a review. Being succinct and courteous is the best way to accomplish this.
Keep it brief and to the point because many customers won’t read a text message that involves scrolling. Being explicit about what you want the recipient to do is also crucial. They won’t be inclined to click on the review link if they don’t know where it will take them.
SMSGlobal can assist you if you want to increase the number of Google business reviews you receive. You may expand your online presence and more effectively reach your clients with our personalized SMS marketing services.