Any expanding firm must maintain solid ties with its clients. This can be accomplished with the use of individualized marketing techniques like SMS marketing. Discover why SMS texting works so well for fostering relationships with your clients and how to include it into your marketing plan.
The Reasons SMS Works So Well for Developing Relationships
Although there are other digital marketing strategies you may employ to cultivate a relationship with your clients, SMS works especially well. Here’s why communicating with your customers in this way is so effective.
Quick and Easy
The speed at which you may communicate with your customers is one of the main benefits that SMS texting has over other platforms. Customers simply require cell phone connectivity to receive text messages, which can be sent in a matter of seconds. You don’t have to connect to a WiFi network or download additional apps.
SMS messaging is usually a more convenient method of communicating with today’s consumers than social media or email because they are so dependent on their cellphones. Consumers check their phones 96 times a day, according to a recent US research! Additionally, customers are likely to open a text message within 15 minutes of it arriving on their phone.
Individual and Genuine
SMS texts feel incredibly genuine and personal, which is one of the reasons they are so good at fostering relationships. Text messages are brief, straightforward, and can be tailored to sound more casual than spam.
A well-written SMS message demonstrates to clients that you appreciate their interaction and wish to establish a personal relationship. Customers are legally required to consent to SMS marketing initiatives, and as a result, they are usually more receptive to them than to other types of direct marketing.
. You should be extremely careful with your tone to ensure that your messaging is as effective as possible. Consumers desire the experience of messaging a real person! You can even add a little humor, depending on your brand.
Simplified Interaction
Sending text messages to your target group is a great way to get tangible results. Text messaging is a great way to reach your audience directly, whether your goal is increased income, social media engagement, app downloads, or something else entirely. Links and QR codes can be incorporated into text messages. Customers will be sent to your website, social media pages, or any other location you specify as a result of this efficient communication route. The message will take your consumers straight to the social media account, so they won’t have to bother about remembering any complicated links or handles.
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Using SMS Messaging to Develop Relationships
There are many various ways you may utilize text messaging to create relationships with your clients. Here are a few strategies for using SMS marketing to improve relationships and boost client loyalty.
Follow-Up Communications
You can approach this in a variety of ways, depending on the specific product you are marketing. After a customer has made a purchase or utilized one of your services, sending them a follow-up note is a terrific way to get your relationship with them off to a good start. This enables you to handle any obstacles the client may have encountered and deliver excellent customer service. Additionally, it creates contact for upcoming messages.
Personalised Product Recommendations
Additionally, SMS messages can be used to advertise particular goods. Sending product recommendations based on what your clients have already bought is a fantastic approach to accomplish this. If there is a sale or special campaign going on for certain products, this can work especially well. Additionally, you can use SMS texts to inform your clients when popular products have been updated or restocked. This customized strategy is a fantastic way to market your goods and give your clients a sense of importance.
Two-Way Communications
Two-way messaging is another great way to use SMS to develop relationships. You can avoid wasting additional time managing the full two-way messaging process by automating a large portion of it. Two-way messaging works especially well if you own a physical business that makes in-person appointments. This messaging can be used to remind clients of appointments and learn more about their needs and desires.Additionally, two-way messaging can be included into interactive marketing initiatives. Customers are given the chance to choose how much they wish to be involved in your campaign. Using two-way messaging makes the relationship feel more balanced and demonstrates your appreciation for your clients’ thoughts and preferences.
Special Deals
Offering exclusive deals only to text message subscribers is a great method to keep your clients interested. In addition to offering genuine value to keep clients coming back, this encourages them to stay involved with you. Additionally, you may integrate this into a more comprehensive loyalty program in which clients accrue points for their purchases, which they can then exchange for incentives.
Updates on Business
You can utilize text messages to give frequent company updates once you’ve built a relationship with your clients. Any exciting new developments that occur with your company, such as new items, seasonal sales, forthcoming events, or anything else, can be covered in these updates. Frequent updates entice clients to return to your establishment and ultimately increase their purchases.
Sending successful SMS messages to your consumers is a terrific method to strengthen your bonds with them and encourage repeat business. SMSGlobal provides full-featured commercial SMS services, including interfaces with numerous well-known software applications. For more information on how we can assist you in creating a successful SMS campaign, get in touch with us right now.