One of the most crucial abilities a person might have is the capacity to speak clearly and captivatingly in a way that is simple to understand. How many businesses, however, are actually successful at business-to-person (B2P) communication?
Companies should consider interacting with their contacts as they would with a romantic partner; converse enough to be remembered, be engaging or useful, and most importantly, be kind. Don’t be the date who likes every single one of your profile pictures and sends you eighteen messages, or the one who assumes you’ll only send them once a week.
It is impossible to overstate how crucial it is to communicate at the appropriate time, location, with the appropriate message, and via the appropriate channel. Any marketing or communications plan must have the right mix because technology is evolving so quickly and all communication channels are becoming overloaded.
Although companies have been keeping an eye on the growing trend of mobile usage for years, it has now reached a point where it must be the primary factor taken into account in any marketing or communications plan. Nowadays, 65 percent of all digital media consumption is spent on mobile devices, therefore businesses must adapt their strategies to reflect this trend.
SMS has essentially not changed throughout the years, despite technological advancements. With unrivaled open and engagement rates, it has earned its position at the top of the mobile stack, unhindered by data bandwidth, device, or even country. This has helped it gain popularity over time, as evidenced by the more than 7,700% increase in monthly messages exchanged over the past ten years.
Since over 90% of SMS messages are read within three minutes of being received, many well-known brands make significant investments in SMS as a means of client communication. Coca-Cola has one of the biggest SMS databases of followers that it can communicate with continuously, and it has been stated that 70% of its mobile spending is allocated to SMS marketing.
However, how many businesses are similar to Coca-Cola? Like all business revolutions, mastering perfection takes time.
“SMS 101: An Introductory Guide” lays out the essential dos and don’ts of corporate SMS based on data and insights we have gathered over the last ten years inside our sector. Discover how to interact with (date!) your consumers, remind them of your brand, and thank them for their loyalty using this effective channel.
In addition to going over the fundamentals, it offers detailed guidance on how to create the ideal SMS, find mobile phone numbers, and effectively use SMS communication.
Important portions consist of:
An overview of the fundamentals and background of SMS Use of SMS for business purposes
SMS distribution options include a variety of ways for connecting to virtual numbers and free services.
How to create a database for mobile marketing
Creating the ideal message for your particular industry and business
When to send an SMS to get the most engagement