We highlighted the Top 5 Mobile Apps That Are Succeeding in the Middle East in our post from last week. We promised to demonstrate how these apps use SMS as part of their entire marketing and operational strategy as we concluded that post. Prior to delving into the wonders of SMS, let’s set the scene with these incredibly basic graphs that highlight open, response, and click-through rates for the three most popular corporate communication channels.
Quite remarkable, isn’t it? Let’s rapidly draw your attention to a significant statistic. In contrast to emails, SMS has an amazing 97% open rate, and most of them (about 90%) are read within three minutes of being sent. With companies paying as low as AED 0.075 per message in exchange for an almost 100% certainty that their message will be viewed by its target audience, SMS offers one of the finest cost vs. benefit arguments of any marketing channel today. Let’s examine how SMS is assisting your favorite apps with their overall messaging strategy now that we have your full attention.
The Careem
When a user presses the “Call the Captain” button, Careem, a well-known ride-hailing service, focuses on finding the ideal balance between supply and demand for cars. Making sure the user is aware that their transport is on its way is also a significant aspect of controlling that equation. So Careem leverages SMS (examples below) to send notifications and promotional messages as part of being awesome.
The WebTeb
The top goal in wellness and healthcare is confidentiality. With Webteb, users may communicate with doctors and use the app to make well-informed health decisions. A significant amount of private data is transferred between the user and the app while executing these activities. As demonstrated here, Webteb can use SMS to send users one-time passwords (OTP) when they need to reset their account credentials, protecting their identity (and related data). Additionally, they can notify users via SMS when a doctor has responded to their question.
Souq.com
When it comes to Souq.com, logistics are crucial. As a major online retailer, Souq.com provides its clients with vital information, such as order confirmations and shipping updates. They might give their users the choice to subscribe to a text messaging service for crucial account information, as shown in the example text below, to streamline the order cycle process:
Anghami
Music should be enjoyed and shared, and Anghami’s mobile app allows users to do just that. But what if you (as a user) could sign up for their SMS messaging and get two months of their premium services for free? Depending on the user’s preferences, Anghami might potentially text its subscribers to promote music and festivals in their cities.
TaskSpotting
TaskSpotting has been a huge success for both companies and customers by revolutionizing market research and crowdsourcing. Now, when you add some SMS magic to this connection, you get a progress bar that shows you how close you are to reaching your next milestone and text notifications once you finish a job. Ultimately, you receive a text message with a personal code and directions to pick up the hard-earned money from the authorized payment centers after you reach your milestone. Tadaa!
That’s it. These were only a few examples of how SMS may significantly improve your company’s worth. Keep in mind that businesses other than mobile apps are also reaping the benefits of incorporating SMS into their operations. This adaptable communication tool is benefiting a wide range of industries, including real estate, aviation, finance, and education. Please use the button below to get in touch with us if you need any help integrating SMS into your operations or marketing plan. We would be pleased to assist you.