It’s easy to undervalue the SMS platform. The notion that SMS is an outdated, uncomplicated, and primitive technology is usually the main cause of this. However, having worked with SMS for many years, we have witnessed its genuine potential and influence on companies of all sizes.
Ironically, SMS is a very significant and potent instrument in the world of mobile communication because of the very reasons we could ignore it.
For billions of people worldwide, SMS remains the primary method of communication despite new programs and technological advancements. Because of its age, the vast majority of users find it familiar and comforting. Because of its simplicity, even those of us who are not as tech-savvy will find it easy to use. Because of its simplicity, it just has one specific purpose, which is text messaging, and isn’t overloaded with unnecessary features. For all of these reasons, SMS continues to have a 97% open rate, 44% of customers prefer SMS over other methods for receiving marketing materials, 96% of smartphone users still send texts, and billions of messages are exchanged daily!
Despite your doubts, SMS remains one of the most popular ways to communicate on smartphones. And companies that are utilizing SMS in a way that works for them are benefiting greatly from this charming and quite idealistic form of technology. They are able to establish and maintain enduring relationships with their target audiences.
Therefore, we made the decision to create a list of five creative SMS applications that were showcased by companies trying to go beyond the box and improve their communication strategy.
Machines for vending
SMS is probably not the first thing that springs to mind when you think of a vending machine. Yes, a packet of Doritos or a bottle of Coke, but not SMS.
That is the result of forming thought. It creates the unconventional but useful and efficient.
Cadbury introduced an SMS-enabled vending machine in Mumbai that lets customers choose their favorite sugary treat by texting a short code number that is shown on the machine’s side.
The machine then asks for the customer’s preferred chocolate after displaying their mobile number. An SMS notice is sent to the customer’s mobile device as soon as the chocolate is delivered. Easy and efficient.
Like Cadbury, Coke used SMS to its advantage in Switzerland and unveiled a vending machine that dispenses a variety of Coca-Cola-branded drinks.
In a nutshell, anyone with a smartphone may use it, and the process is hassle-free (unlike most vending machine experiences). So it’s great for the coinless!
With Love, Virtual Presents from AT&T
Surprise gifts are adored by all, particularly on important occasions like Valentine’s Day. No matter what you do, you will have a winner on your hands if you employ digital technology and SMS messages to make the process as simple as possible for the end user.
As an illustration, AT&T, one of the biggest GSM providers in the US, launched a fantastic campaign with 1-800-FLOWERS to offer customers the opportunity to send a complimentary bouquet of animated flowers to their special someone. Yes, Valentine’s Day just got a little bit more corny and flowery (if that’s even possible).
AT&T developed a link in the 1-800-FLOWERS mobile shop that enables AT&T customers to send the virtual bouquet straight to their loved one’s mobile device as part of their “Cupid Goes Wireless” promotion.
Although some may view it as a minor initiative, 1-800-FLOWERS saw significant growth in flower sales as a result of offering customers the opportunity to send a bouquet of actual flowers, which they effectively capitalized on.
Vouchers and Coupons with a Twist
Businesses using SMS to send out coupons and vouchers as a marketing tool is nothing new. However, there is something slightly unusual about how these companies used SMS to their benefit.
Consider Mukuru.com, which provides consumers with an alternative to standing in line at gas stations. The company will send a brief message with a 10-digit number that the recipient can swap to their cell phone in Zimbabwe after a friend or family member has logged on and paid for fuel.
Another example is Tswane Metro in South Africa, which uses SMS to breathe new life into an old or dull concept.
They have put in place a system known as “cell power,” which makes it simpler for individuals to contact electricity sellers by enabling them to buy pre-paid electricity units.
The True MVP
The company that makes its clients feel as though they are truly and truly cherished is the true MVP.
By enabling users who have joined their “Girlfriend VIP Club” to send free SMS from the website, AustralianTeen Girlfriend Magazine accomplished just that.
Additionally, members receive exclusive offers via SMS regarding discounts or deals on cosmetics.
Be aware that offering discount coupons isn’t always sufficient. You have a recipe for success if you combine those discount coupons with a complimentary service.
Emergency Services for Hearing-Impaired and Deaf People
According to the aforementioned statement, companies that don’t (explicitly) seek to obtain anything in return are the ones who provide their clients the greatest sense of appreciation.
One company that has accomplished this is the Magen David Adom Emergency Health Service, which offers a service that enables those who are deaf or hearing challenged to call an ambulance by sending a text message.
It should go without saying that improving the lives of your consumers is the essential component of using SMS in a way that truly enhances your company’s operations. It’s a cliche and a trope that we’ve all heard a lot, but it’s true: if you want to maximize the effectiveness of your marketing campaigns, including SMS, make sure that your clients receive something of value from them. The appearance of value is just insufficient.