Your marketing initiatives’ efficacy can be significantly increased by investing in SMS marketing. The days of using the channel solely for SMS notifications, confirmations, and announcements are long gone. In addition to many other purposes, astute marketers today employ SMS services to increase conversion rates, obtain insightful data about their customers, and interact with their audience.
Text messaging is the most popular data service worldwide, per a Nielsen survey. Given that 90% of text messages are opened and read within three minutes of being received, the channel’s astounding 98% read rate is all the more amazing. This has prompted small businesses and major corporations to begin utilizing the effectiveness of email-to-SMS messaging, with remarkable outcomes.
For example, consider the Seattle Sun Tan case. The US salon chain made nearly $200,000 in additional income in the first 30 days after launching its text message campaign. By the end of the month, the company’s subscriber database had expanded from zero to nearly 5000, even though they didn’t have a database of consumers’ mobile phone numbers.
Because SMS isn’t as overrun with spam and junk mail as other communication channels like email, customers have a better positive opinion of it. Text messaging is an effective way to communicate, and your company can benefit greatly from using it in your marketing activities.
Creative applications for text messaging
You must use creativity in your SMS marketing if you want to be successful and maximize the benefits of text messages. Here are some tips for making the most of SMS services.
- To enhance the effectiveness of your existing marketing platforms
The potential of your marketing campaigns can be significantly increased by using SMS campaigns as a single component of your larger marketing initiatives. Integration is the key to marketing. Each marketing channel can only accomplish so much on its own. If you put them together, you may completely change your company.
You may maximize your success rate by including text messaging into your other communication tactics. Consider email marketing. Of all emails sent, just 25% are opened.However, you can raise your email open rate by about 20 to 30 percent by integrating your SMS and email marketing. Simply remind your SMS subscribers, “Have you read our email?” is all that is required.
Additionally, email-to-SMS enables advertisers to reach a larger audience by converting regular emails into SMS messages. Email-to-SMS integration with various marketing channels will boost client engagement and eventually increase return on investment.
- To determine which consumers are very important (VICs)
Every customer is different. Some are priceless and unique, while others—well, not so much. You may effectively determine who your main clients are with the use of SMS. To find out how much your clients respect your business and whether they are inclined to recommend you to others, all you need to do is send them a series of straightforward questions.
Your Influencers, or VICs, are the clients who would suggest you. You can concentrate your current customer marketing efforts on your most valued clients once you know who they are.
- To conduct contests
You may expand your subscriber base and boost client engagement by holding SMS competitions. Posting advertisements for a contest on your website and social media pages and inviting people to sign up for your SMS list in hopes of winning will increase the number of new opt-ins you receive.
Contests can boost website or store traffic and improve brand recognition and loyalty. Additionally, it’s not as hard as you might assume to host an SMS tournament. An ad can be simple and read:
Enter to win a brand-new screwdriver kit by texting NEW to 45510.
Your SMS autoresponder will then send the customer a voucher with an opt-in for additional promotions if they reply.
- To initiate a discussion
SMS isn’t only about deals and discounts. Instead of using text messaging as a one-way communication method, you can use it to start and maintain conversations with your subscribers. It also provides a terrific approach to talk with your clients. Consider how you can start a conversation when crafting your messages. To get a response, you could, for example, end with a question.
Text messaging is a very intimate method of communicating with clients. It is crucial that you write to them in a personalized and considerate manner because of this. One excellent way to start is by including the name of a customer in your mails.
- To interact with clients and obtain insightful information
Are you curious in the thoughts of your clients? Simply send invites that may include links to online surveys or allow completion through a few short text messages to your SMS list to get them to complete customized surveys. By providing discounts and incentives, you may make voting more appealing to them.
By allowing you to measure client satisfaction and preferences, SMS surveys can help you better understand them and enhance the customer experience.
SMS is a powerful tool for outlet stores and internet businesses because it can reach specific customers nearly instantaneously. In addition to increasing consumer response rates, it also increases traffic, which gives your company a significant edge in the cutthroat market of today.
Text messaging is easy, rapid, and incredibly economical to implement. With our cutting-edge APIs, SMSGlobal can assist you in smoothly integrating our SMS services with your CRM software. With its cutting-edge capabilities and improved functionality, our MXT online platform makes running marketing campaigns a breeze.