While many retail and hospitality businesses use timely marketing strategies at Christmas time, recent reports show that Americans will spend an astounding $18 billion in the weeks leading up to Easter. With the Bunny expected to visit households across the world this weekend, how can your business use bulk SMS to maximize your revenue this Easter? Easter is everywhere when you walk into a supermarket at this time of year, from hunting eggs to hot cross buns.
Coupons for discounts and sales
This Easter, send a bulk SMS to your client database with a special discount or offer. Customers spend $150 on average each person, according to research, therefore there are many opportunities to profit from this profitable season. Additionally, the retail sector is not the only one that experiences growth at this time. Because customers choose to spend their time off indulging in these kinds of indulgences, less well-known industries like health, beauty, and travel see a significant surge in sales over the Easter weekend. Take full advantage of this attitude and interact with your clients by sending them customized SMS offers and sales. You may be confident that your message will be heard because of its 98% open rate.
Transmit MMS
Mass SMS is a great tool for text message advertising, but there are even more creative ways your business can use MMS technology this Easter. MMS enables businesses to communicate their message using a variety of dynamic media content, including images, audio, and video, increasing customer engagement. Like SMS, the message is delivered directly to your customers’ mobile device, and open rates skyrocket in comparison to email.
The hospitality sector
With most workers relishing an extra-long weekend, businesses in the hospitality industry enjoy an increase in customers looking for a place to dine during this period. Utilise the effectiveness of SMS, by managing reservations, customer feedback and even food delivery status alerts through a bulk text messaging service. Streamlining your communications with customers by delivering your message straight to their mobile can make a considerable difference to your profit margin. Restaurants are noticing a significant decrease in missed reservations when customers are sent SMS reminders prior to their booking. An empty table is a missed opportunity, so ensure your restaurant is always full with SMS reminders this Easter period. And, speaking of the hospitality industry…
Personnel and rostering
Make sure you have enough employees on hand to handle the influx of people when your bulk SMS plan is fully implemented. During the Easter season, cafes, restaurants, and bars experience a significant spike in both walk-in and reservation business. With SMS, you can efficiently manage your personnel. When shifts become available or need to be covered, large hospitality organizations use a dedicated short number to allow text replies and send mass SMS messages to their staff database. When compared to calling or messaging employees one-on-one, the time spent filling these shifts is significantly decreased, giving managers more time to spend on the floor.
While many people are savoring the aroma of a freshly baked hot cross bun this Easter, it’s also the ideal time of year for companies to launch their 2018 text message marketing campaign. You may boost your sales over the Easter season and expand your clientele for upcoming promotions by putting even a few of these recommendations into practice. Get in contact with us right now to learn more about using an online SMS service this Easter, or learn how to send bulk SMS from your computer.