It might be challenging to manage your communication both internally and outside. Managing numerous conversations with clients, staff, and possible prospects may be complex and time-consuming. By providing a direct, dependable, and universal communications route, an SMS gateway can help you with these issues.
Businesses can use a computer to send and receive messages thanks to an SMS gateway. Businesses can take advantage of the 98% open rate of SMS messages by directing these messages into mobile phone networks. The benefits don’t stop here. The following are five justifications for using an SMS gateway as your company’s communications platform:
Velocity
It’s one thing to deliver messages to your clients. However, it’s crucial that you act quickly and promptly. Within the first three minutes of being received, 90% of SMS messages are read. This guarantees that your communications are received at the appropriate time. Additionally, SMS software streamlines the process of producing and sending messages. Your company may write and send an SMS to thousands of recipients in a matter of seconds with our easy-to-use web SMS platform.
Economical
In today’s cutthroat marketing environment, advertising and other consumer communication channels can be highly expensive. 72% of all digital spending in the US will go toward mobile ads in 2018. You don’t have to spend a fortune on corporate communication, even with these figures. You may send SMS messages for only a few cents by using an online SMS platform. These rates are far lower than the typical SMS costs that carriers charge. Additionally, using an SMS gateway to communicate yields a significant return on investment (ROI). Text messages have an amazing 36% click-through rate. Because of this, SMS is the ideal medium for providing news and updates, increasing interaction, and linking to your website.
Dependability
One of the most dependable forms of communication in the world, SMS has been around for more than 25 years. Ad-blocking and spam filters still pose a threat to email and mobile advertisements. SMS, on the other hand, is still a straightforward and reliable way to interact with stakeholders. Another dependable method for establishing a genuine two-way dialogue is SMS. Response rates for text messages are eight times higher than those for emails. This provides you with the assurance that your communications will contribute to building a rapport with clients.
All-purpose platform
The fact that mobile phones are so widely available is one of the reasons SMS works so well. With an all-time high penetration rate, there are 5.1 billion mobile users worldwide at the moment. In several nations, popular instant messaging apps like Facebook Messenger, WhatsApp, and WeChat are restricted. Because of this, an SMS gateway is the best way to communicate with customers via their mobile devices. Regardless of age or feature, SMS services are also accessible on all mobile phones.
Incorporation
Every company has its own software and procedures. Fortunately, API integration allows SMS applications to be incorporated into these programs. This enables companies to easily integrate SMS into their current infrastructure and CRM applications. You can send messages from the convenience of your own program by connecting your internal processes to our SMS gateway. We provide a variety of API choices, such as REST, SMPP, HTTP, and SOAP.
Concluding remarks
Businesses must maximize the use of their communication channels. And the ideal way to accomplish this is using an SMS gateway. SMS is the most effective approach to communicate with your staff and clients because it is very accessible and inexpensive.
Get in touch with our round-the-clock support staff to connect to an SMS gateway.