The competition is intense and the fight for business is fierce in today’s global marketplace. Businesses must differentiate their product or service in this environment and take intentional steps to build their brand’s style, feel, message, and values if they want to succeed.
One of the most often disregarded sources of competitive advantage is branding. A powerful brand can help your company become more well-known and make you a long-term partner for your clients. Branding is everything your company does that helps you stand out from the competition, not just having a catchy tagline or instantly identifiable emblem.
You probably have a brand name and logo, but what about a number that is both recognizable and entirely unique to your company? Setting up a dedicated number enables you to use a consistent and recognizable sender ID for all messages sent from your messaging account, increasing your visibility and marketability. Consistency is essential for effective branding.
The emotional connection at the core of a genuinely successful brand can be strengthened by sending out identifiable and customized SMS advertisements. You want to make sure that your subscribers can quickly identify your text messages.
What is a dedicated number, exactly?
Dedicated SMS numbers, sometimes referred to as virtual SMS numbers or virtual mobile numbers, are phone numbers associated with a single account that enable you to send bulk or individual SMS messages to clients from the same number each and every time. Consider it your own special, one-of-a-kind code via which clients can learn about you.
In addition to helping you expedite your customer care and support, dedicated or virtual mobile numbers allow for client-initiated engagements, meaning that customers can message you directly at your number rather than just responding to messages you send them. Having a dedicated SMS code has several advantages. A dedicated number not only improves consumer interactions but also lends credibility to your brand.
Short codes and long codes
Knowing the difference between SMS long codes and short codes is important if you’re thinking about using SMS marketing. Both are crucial and serve as the cornerstone of any SMS marketing strategy, despite the fact that their applications vary from company to company.
Extended code
A long code, sometimes referred to as a long virtual number or just a long number, is a distinct 10-digit phone number that companies use to accept voice calls and SMS messages. Long numbers, which can only transmit one message per second, are typically associated with an area code and are utilized for interpersonal conversations. They are therefore mostly utilized for non-marketing purposes like chat and customer support apps.
A brief code
In contrast, an SMS short code is a five- or six-digit number that can be used to send and receive SMS. Five-digit short codes are much easier to recall than long code numbers, which makes them ideal for marketing and can significantly improve your brand. By promoting your short code number in-store, on social media, on your website, and through more conventional advertising channels like TV and print media, you can increase user-initiated engagement, create leads, and expand your mobile database.
Short codes can reach a large number of users simultaneously and facilitate high-volume messaging. They are therefore ideal for urgent SMS marketing campaigns and mass SMS messaging. Sending coupons, promotions, and customized offers to your customers via text message while getting instant feedback is possible with two-way communication.
Customers may easily engage with your brand with dedicated numbers, and unlike shared codes, they won’t need to use a keyword to contact you.
Last word
For marketing to be successful, a strong brand is essential. Using SMS, the most efficient and rapidly expanding marketing tool, is the ideal approach to establish your brand. Text messaging may help you build a devoted clientele and elevate your business to new heights.
Getting a dedicated number should be your first move if you want to provide your brand a strong and long-lasting SMS presence.