SMS is more than just a friend’s text message in today’s digital world. The most effective approach to interact with clients and increase conversions and repeat business is through SMS. A text-based loyalty program is another way to thank devoted clients. Dynamic SMS marketing and loyalty programs make it simple to keep customers and create a positive brand experience.
What’re you waiting for, then? Use our practical advice to launch your SMS loyalty program right now.
Is it appropriate to use SMS to establish a client loyalty program?
Due to its familiarity, instantaneity, popularity, and customer preference, SMS is the ideal channel for implementing a loyalty program. This is particularly true for Generation Z and Millennials, who enjoy text messaging’s instantaneous immediacy.
With exclusive offers, an SMS loyalty program may increase engagement across marketing platforms and encourage more conversions and repeat business! To establish a fun, interesting, and efficient SMS loyalty program, adhere to these best practices.
Five simple suggestions for establishing a fruitful text message loyalty program:
Reward scheme for loyal clients
SMS loyalty cards
Special discount coupons
Exclusive offers for clients’ birthdays
Referral scheme to increase clientele
It all comes down to value messaging. Consider your text-based loyalty program’s offerings and the most effective ways to entice users to sign up. Send your message to the right people at the right time using SMSGlobal’s robust SMS platform, regardless of whether you offer discounts, points, or other rewards to your loyal consumers. Remember to employ segmentation and personalization to boost consumer engagement!
SMS messaging’ ability to engage customers
Given that over 90% of American adults own a mobile phone, it’s clear why SMS has grown in popularity as a means for businesses to connect with a wide range of potential clients.
To attract new clients and keep hold of current ones, your company requires an SMS loyalty program. Give prospective buyers access to special offers or reduced-priced goods to encourage them to buy. Additionally, reward brand-loyal customers.
The following are some reasons why your company requires an SMS client loyalty program:
If they were provided flash sales, discounts, or vouchers in exchange, half of consumers said they would sign up for an SMS loyalty program.
Because SMS is instantaneous, personal, and familiar, it is the ideal channel for running a loyalty program.
SMS loyalty programs can improve interaction across marketing channels, raise brand loyalty, increase conversions and repeat business, and more.
Using text messages to gauge client loyalty and retention
One excellent tool for gauging client loyalty is the Net Promoter Score (NPS). On a scale of 0 to 10, the survey asks you if you are likely to recommend the company. You can request real-time NPS score transmissions from recipients by using two-way SMS.
Businesses may quickly determine where they need to improve and how their consumers feel by using text messaging to measure NPS rankings. To obtain insightful information and enhance the customer experience, incorporate a customer satisfaction survey, such as the NPS, into your loyalty program plan.
You can see how devoted your consumers are by using an SMS service to measure customer retention and loyalty. Measuring loyalty and using the results to enhance your business strategy is simple with SMSGlobal’s user-friendly reporting dashboard. Optimizing advertising expenditure on channels that result in increased engagement and conversion rates is made easier by knowing which channels drive customer retention.